“Sell! Sell! Sell!”
Driving higher conversions by balancing user needs with business objectives in e-commerce.
Responsive
Search Halfords
UX Manager
My role
A point of convergence between research, visual design and technical design. Utilising prototyping and usability testing to validate ideas quickly and minimise engineering effort. Championing the customer!
My design process:
Planning
Research
Ideate
Test
Ship
MVP DESIGN
– Kick-off meetings with product, e-commerce, buying and product teams to define scope and agree on timelines.